What is Landing Page ?

A landing page is a specific webpage on a website that a user is directed to after clicking on a link, such as an advertisement or search engine result. The purpose of a landing page is to convert visitors into customers by presenting them with a clear and specific call to action (CTA), such as a form to fill out, a button to click, or a phone number to call.

A landing page is typically designed to be simple and free of distractions, with a clear headline, a brief, persuasive message, and a prominent CTA.

• A compelling headline: The headline should clearly communicate the main benefit or value proposition of the product or service being offered.
• Supporting copy: The body of the landing page should provide more information about the product or service, highlighting its features and benefits in detail.
• A call-to-action (CTA): This is a button or link that encourages the visitor to take a specific action, such as "Sign Up" or "Learn More."
• Social proof: This can include customer testimonials, media mentions, or other indicators of the product or service's credibility and popularity.
• Contact information: It's important to include a way for the visitor to get in touch with the company, such as a phone number or email address.

Overall, the goal of a landing page is to convert visitors into customers or leads by persuading them to take a specific action. It's important to design the page with a clear and compelling value proposition, and to make it easy for the visitor to take the desired action.